There are broadly two sides of doing business: (1) bringing in cash and (2) managing the cash brought in. One important tool that assists businesses to bring in cash is marketing, especially advertising. In this article, we will look at some reasons why you should budget or make provision for marketing as you run your business. Awareness creation Goods and…
Running the various facets of your businesses requires the usage of certain technology tools. These tools are mostly to introduce efficiency in the operations of the business, by way of cutting down time required to achieve a goal or driving down the cost elements involved. In a series of posts, starting from this very one, I will be writing about…
Marketing is an important part of every business. No wonder it is said that, “doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does”. For most businesses, especially those in the early stages of their operations with few data set on their customer acquisition cost and channels, …